A LITTLE BOOK ABOUT A FRIEND WITH AUTISM
"Nessie and Her Tisms"
The launch of the latest branding project for New Jersey based company, ForBuild, providing specialized interior off-site construction solutions that empower innovation. The project was a short and intense 4 month sprint which included strategy, design, and messaging through delivery of an eye-catching new website, sales presentations, brand guidelines and a social media strategy complete with imagery.
Denise Sullivan Near is a Children's book author who turns her first-hand experience with her sweet little girl into a fun, very simply written, educational picture book. Through "Nessie and Her Tisms," Denise teaches young children about some of the unique behaviors of children on the spectrum by nurturing their natural curiosity.
"In December 2016, a few days before Christmas, Denise's daughter Harper was diagnosed with Autism. Harper was just two years old at the time. In that moment, as a million questions and fears raced through her mind, one thought in particular came to the forefront of all the others; she just wanted people, other children especially, to understand her daughter. That thought resonated with her as the days, weeks, and months passed. And soon, that thought became a mission and that mission became this book, "Nessie and Her Tisms."
STYLESCAPE LAYING A FOUNDATION
Creating a stylescape to expresse and steer the visual language for a project, Ashley included fonts, colors and images that were artfully and intentionally arranged. Direction for the stylescape came from the initial client meeting combined with additional industry and competitor research.